The vacation real estate rental business has become extremely competitive. If you have a second home you are considering renting, you are going to have to make it stand out in order to attract the best renters. You might limit your renters to friends and family, in which case you don't have to advertise. Listing vacation rental property to attract the general public though is an entirely different matter.
If you don't have great photos, it won't matter what else you've got. Readers will pass right by the bold headline, great description, and below market rates if the pictures aren't up to par. You can overcome a lack of beachfront, mountain views, and small bedrooms if the photos you include in your listing are well done. If you need to hire a professional to take the pictures, it will be money well spent. Blurry photos, poorly composed, will turn off any potential renter.
It should go without saying that the pictures you post have to be real and not stock photography you downloaded from another site. You will be out of business pretty quickly when the word gets out that the house didn't live up to your advertising. In addition to your pictures being real, you also need to put up plenty of them.
Your headline is second in importance to your photos. You only have a second to intrigue your reader so you need an attention grabber. Instead of using vague or general language, you need to be concise and specific. Everybody has bedrooms and bathrooms, so you don't want to waste space in your headline advertising that. Decide what's exceptional about your location or view and capitalize on it.
The description of your house has to be concise with short punchy sentences and a call to action. When you are writing this kind of copy, you need to emphasize what is outstanding about your house and what makes it different from the competition. You don't want to oversell your place though. If you do, your guests will be disappointed, give you a bad review, and never return.
You need to advertise all over the place. Don't worry so much about search engine optimization and traffic count. Don't forget about social media or trying to negotiate with local shops to advertise on their sites. You want to saturate the market as much as you are able without blowing your budget.
Make sure your contact information is prominent in your advertising. It's a good idea to publish your phone number as well as your email address. Vacationers might want to talk to you personally before they feel comfortable renting from you. A personal conversation will help convince them you are legitimate.
If you have a vacation home that sits empty unless you are in it, renting it can be a great idea. You will make some extra money without much effort. You have to beat the competition to the best renters though.
If you don't have great photos, it won't matter what else you've got. Readers will pass right by the bold headline, great description, and below market rates if the pictures aren't up to par. You can overcome a lack of beachfront, mountain views, and small bedrooms if the photos you include in your listing are well done. If you need to hire a professional to take the pictures, it will be money well spent. Blurry photos, poorly composed, will turn off any potential renter.
It should go without saying that the pictures you post have to be real and not stock photography you downloaded from another site. You will be out of business pretty quickly when the word gets out that the house didn't live up to your advertising. In addition to your pictures being real, you also need to put up plenty of them.
Your headline is second in importance to your photos. You only have a second to intrigue your reader so you need an attention grabber. Instead of using vague or general language, you need to be concise and specific. Everybody has bedrooms and bathrooms, so you don't want to waste space in your headline advertising that. Decide what's exceptional about your location or view and capitalize on it.
The description of your house has to be concise with short punchy sentences and a call to action. When you are writing this kind of copy, you need to emphasize what is outstanding about your house and what makes it different from the competition. You don't want to oversell your place though. If you do, your guests will be disappointed, give you a bad review, and never return.
You need to advertise all over the place. Don't worry so much about search engine optimization and traffic count. Don't forget about social media or trying to negotiate with local shops to advertise on their sites. You want to saturate the market as much as you are able without blowing your budget.
Make sure your contact information is prominent in your advertising. It's a good idea to publish your phone number as well as your email address. Vacationers might want to talk to you personally before they feel comfortable renting from you. A personal conversation will help convince them you are legitimate.
If you have a vacation home that sits empty unless you are in it, renting it can be a great idea. You will make some extra money without much effort. You have to beat the competition to the best renters though.
About the Author:
You can get a summary of the things to keep in mind when listing vacation rental property online at http://www.dreambuyrent.com/faq right now.
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