How much do you know about search engine optimization? You may know that it has something to do with Google and how websites are supposed to show up online, but the deeper mechanics may be largely unknown. This is where a number of misconceptions arise, which is why a dose of truth is important. When it comes to the biggest misconceptions about Long Island SEO, this is what you should know.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"Little time will be needed for SEO efforts." This is arguably the biggest misconception about SEO that deserves to be debunked. The truth of the matter - and this is especially true for startups - is that this process requires considerable time. In fact, it can take anywhere from a few months to a year for true progress to be seen. If you're serious about becoming found online, you'll have to devote substantial time to SEO.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"Little time will be needed for SEO efforts." This is arguably the biggest misconception about SEO that deserves to be debunked. The truth of the matter - and this is especially true for startups - is that this process requires considerable time. In fact, it can take anywhere from a few months to a year for true progress to be seen. If you're serious about becoming found online, you'll have to devote substantial time to SEO.
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