It seems that more businesses are popping up and looking fervently for ways to do things much different than their competition. They may invest in elaborate streaming videos for social media or try something that may be hit or miss. However, there are times when the best way to drive more sales is simple. For instance, ensuring that name tags for employees are noticeable at all times.
It is just like when a person calls a business and the greeting only has the company or department name. The caller should not have to ask who they are speaking with, which can be a waste of time. Giving a personal identification gives visitors and prospects a welcome that says they are ready to do business, even if it does not result in an immediate sale.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
It is just like when a person calls a business and the greeting only has the company or department name. The caller should not have to ask who they are speaking with, which can be a waste of time. Giving a personal identification gives visitors and prospects a welcome that says they are ready to do business, even if it does not result in an immediate sale.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
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